Goal Setting versus Road Mapping

It’s the time of year when thoughts turn to what we want to accomplish in the new year. A new year traditionally carries with it optimism and hope that we can do more, do better, and move forward.

Goals are awesome. In our work, we are honored to sit with our clients and friends and map out where they want their businesses to be. One of our favorite questions to ask is what we call the genie question. If a genie could grant you a wish for your business, what would it be? We get some amazing answers from this. We cultivate the BHAGs (the big hairy audacious goals) and we cheer like crazy when our clients achieve them.

Antoine de Saint-Exupéry — 'A goal without a plan is just a wish.'

A goal without a plan to get there, quickly loses steam. Every goal worth achieving needs a roadmap, a series of next steps and actions along with a list of resources needed and clear ways to measure success. 

For us as a company, we’ve taken a page from the Getting Things Done playbook, mapping out each project followed by next steps and resources needed for each project. Each project is mapped out on a whiteboard (moving a project to the physical world helps make it more real) and then individual actions live in a bullet journal and list app, we’ve been using WunderList. We've also been reading this book which is a great guide to the manage of incremental change. 

This week as we submitted annual reports for our clients we reflected on our first full year in business. We traveled to 10 conferences and visited 25 cities and placed 228 pieces of content in the media for our clients. The numbers are more about more than what we did but about who our clients are and the friendship we share. Together we've summited some impressive hills and planned for many more in 2017. 

May your roadmap lead you to greatness in the coming year.