Collaborative PR Strategies Creating Real Results
Request: Raise visibility and interest for this video creation app and platform ahead of launch.
Plan: Elevate the status of Founder Ben Bacal, already a luxury real estate agent known for his viral videos. Build a platform for him to speak on video as often as possible.
Action: Obtain speaking gigs and press opportunities for Ben as well as connecting the Roofshoot team with the leaders in real estate.
Results: Ben Bacal named Most Innovative Real Estate Agent of the Year by Inman News. Roofshoot was named a finalist at Realogy FWD 2016 and invited to New Jersey to present. Ben is a featured speaker at multiple conferences and is booking interviews for industry-leading podcasts to speak on video marketing. Through these efforts Roofshoot has seen thousands of people register interest in downloading the app.
Request: Help Giveback Homes get more members and raise funds to build more homes and host more build days.
Plan: Connect the Giveback Homes founders with some of the real estate industry’s most forward thinking influencers.
Action: Work directly with Caroline Pinal and Blake Andrews to refine their media presentations, pitch Caroline and Blake for conferences and articles. Introduce Caroline and Blake to the teams behind Inman News, Concierge Auctions, California Association of Realtors® and more.
Results: Madison Hildebrand named as a Giveback Homes ambassador. Caroline Pinal has become a featured speaker at conferences around the country. Giveback Homes has conducted build days in multiple cities and secured deals for support with a variety of important companies within real estate. Through these efforts, Giveback Homes has been able to build over 60 homes worldwide.