If there's anything we've learned from the real estate clients we work with, its that the market is always shifting. While the media may try to predict apex points and bubbles, the actual process by which markets move can actually be slower.
The market for luxury real estate is more vast and more mobile than it has ever been. Clients for a property can come from around the corner or around the world. Today's real estate agent doesn't just have to know what sold nearby, they have to have an understanding of the complicated financial nuances at play in the world.
An ever-shifting pulse
Our clients are intimately engaged in the process of forecasting what is next. Concierge Auctions has created an app, Instant Gavel, that lets buyers bid on property from anywhere. They continue to deliver on predictive analytics that use customer behavior to optimize every detail of their programs.
The Leading Real Estate Companies of the World team subject themselves to an exhausting travel schedule because they know that only through a combination of data and direct hands-on experience will they be able to deliver the level of knowledge that their over 550 members require. This October they'll gather members in Amsterdam for a global symposium that focuses on Asia, Russia, and the concerns of technology and data that are at the center of modern real estate knowledge.
Don't just learn to surf, commit to learning to surf
One of our favorite quotes is that you can't change the waves but you can learn to surf. Part of learning to surf is knowing that the process never ends. In the business world, we are forever adapting to the changes that the world throws at us, shifting and adapting to each move while being aware that the next wave is right around the corner.
As Ben Bacal recently said in an article on BiggerPockets about the secrets of rockstar agents, it takes years not months to build an empire. The most successful businesses learn not just to pivot but to adapt, to predict the waves, but more importantly, to respond to them without being overwhelmed.