Buildfire.com recently rounded up tips from 19 real estate marketers including our own Deidre Woollard. Some of the tips overlap but they serve as important reminders of the basics for marketing success in the modern real estate landscape.
Don't skimp when it comes to your marketing materials
Many of the experts profiled stressed the importance of using professional writers, videographers, photographers and other marketing experts to create their materials. This serves two important purposes, it makes sure you have the best marketing materials you can and it also frees you up to do the things that are most important for helping you continue to grow your business.
Gets specific with your marketing
The old days of just creating marketing and hoping for the best should be long gone. Use Facebook's demographics to target your ad campaigns and take full advantage of tracking codes and other technology to make sure you are getting the most for your spend. If you aren't taking advantage of every technological tool at your disposal you are putting yourself at a disadvantage. This also helps better prepare you when your client asks for a summary of your marketing efforts on their homes.
The basics still work
Face-to-face connection is still one of the most important ways to grow your business and should never be overlooked. It can be very tempting to focus on the wide pool of potential clients in the world rather than the people you already know but the core of your network is the center of most of your return and referral business.
The top professionals that we see in the field are both tech savvy and people savvy. They use every technological tool at their disposal but they don't use these tools as a way to avoid one-on-one interaction. Instead, they use their online networks to build their human ones.