The way we look at it, we don't get hired, we partner. 

We referred to it as the love-love test when we began in 2015 and it hasn't changed much since then. When we consider working with someone we consider two factors very carefully:

1. Do we believe in the prouduct and the mission?

2. Do we like the people, are these people we would want to spend time with regardless of money?

Once we satisfy those questions, anything is possible. We have complete confidence not just to work with the company but to introduce them to other clients, to our media friends, and to the world at large. The most successful real estate agents we know live by the same credo, they are relational and not transactional. 

This week we announced our partnership with Adwerx, a company that we've followed for the past couple of years. We've seen the team at conferences, we've shared a stage or two, we've seen their work with other brands we know and trust. When they came to us, it was an immediate yes. We can't wait to see what comes next. Every product they've shared with us showed us two things: 1) they are absolutely devoted to being on the leading edge of digital advertising and 2) they are obsessed with delivering results for their clients. 

Also this week, two of our dearest friends and clients, Concierge Auctions and Giveback Homes announced their partnership to deliver a home built for every home Concierge Auctions sells. This is the culmination of a long-held dream, to create a true one-for-one model in real estate. For every home sold, a family in need gets a safe new home to call their own. We couldn't be happier not just for our clients and their groundbreaking partnership, but what this will mean for the future.

With great partners, the potential is, quite simply, limitless.