This week we traveled to Durham, North Carolina to collaborate with one of our newest clients, Adwerx.
Adwerx is known in real estate and beyond for selling easy-to-use digital ads. Digital advertising is so engrained into the online experience that it's always surprising when people don't advertise online. It is inexpensive and can be targeted so that you reach only the audience you want.
Digital advertising is both complicated and simple. it can seem deceptive in its simplicity but it's also frustrating. It can take time to see results and despite the fact that it should seem that ads = clicks, the truth is that digital ads are not always a direct path to sales, what they are is a path to visibility.
The most powerful thing about digital ads is their ability to be effortlessly local. When digital advertising first began it was loud, distracting, and mostly not useful. Now digital advertising is personal, tuned to your location, recent searches, and blessed with a near psychic ability to know what you are interested in.
Location is magic in real estate and its magic in the ad world too. Meeting people where they are rather than where you want them to be is the most powerful way to connect.